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Search Engine Optimization, or SEO, can be a complicated concept for many business owners, both large and small, to grasp. One thing is for certain, your business needs not only a great website that properly represents your particular brand, but you also need the support of an SEO expert or experts.
You can choose to manage the SEO for your website should possess years of experience such as a trusted Phoenix web design and SEO services company. They need the required expertise and knowledge to help you and your brand stay up to date with the latest SEO developments and changes.
But experts agree that SEO is a fluid animal, meaning it is always continuing to evolve. That means you need to pay attention to the latest best practices that will give you consistent SEO results. According to a new SEO industry report, the things that might have worked fine in the past might not be effective in 2022. New SEO strategies are always emerging and being tested.
That said, here are some search engine optimization best practices for your company website in 2022 and beyond.
Content Should be High Quality and Relevant
The experts all agree that one of the most important tasks you can accomplish to greatly improve your SEO results is to “create content that is relevant to your target audience.” It should also be of the highest quality, which means your writers should be professionals knowledgeable in your products or services.
The writing needs to be engaging, stylish, helpful, and informative, and it should provide value to your readers. Content should be rich with keywords and therefore optimized for search engines like Google. The content needs to “target specific keywords by answering the user’s intent” when they are searching the web.
Your Website Needs to be Mobile Friendly
In 2022, more people around the world, even in developing nations, are using mobile devices to gain access to the internet. This is why your website must look great and be user friendly on a mobile phone. Content needs to be easily navigated on a small screen.
In terms of wireless connections, mobile-friendly devices need to load their content quickly, or impatient potential customers will move on. This requires compressing images and minimizing the file size of images.
Build Quality Backlinks
One factor of paramount importance for managing SEO is the quality and number of backlinks that link back to your website. You might think of backlinks as “votes from other websites.” The more votes you collect, the higher your website will rank in the search engines.
How do you get superior quality backlinks? You need to create lots of awesome content and then promote/share it on popular mega-social media websites like Instagram and LinkedIn.
You can also contact other website operators and ask them if they will link to your website. You might also want to think about “guest posting” for other websites, which can be very effective for building backlinks in 2022.
Keep in Mind Local Website Optimization
Naturally in 2022 it’s important to think globally. But if you want your website to rank well overall, you need to optimize for local traffic too. You will want to include your location in your titles, your meta description tag, and your content.
You should also add your company on review sites and directories. Remember that keywords for local searches are always less competitive than global ones since they are geographically specific.
Utilize the Power of Social Media for Promoting Your Website
What’s a great, free way to promote your company website while improving your SEO? By taking full advantage of social media sharing you will get thousands upon thousands of browsers to view it. If what they see is good and valuable, they will share it with their online friends. In turn, you will “improve your reach and authority.”
In fact, the experts attest that “shares” on social media sites like Facebook and Instagram will often increase the number of websites that link to yours, which will positively affect overall search engine rankings.
Update Your Website Regularly
If your website isn’t kept up to date with fresh and relevant content, your SEO rankings are going to suffer. You’ll want to consistently add blog posts, new pages, and other types of fun and helpful content on a regular, preferably weekly, schedule. Existing content should also be refreshed regularly as well as making sure it’s still accurate.
Keep A Close Eye on Your SEO Rankings
In order to make sure your SEO efforts are worth your while, you’re going to need to monitor your SEO progress and make sure you’re not just spinning your wheels. Using tools like semrush.com you can generate automatic reports of your search rankings and receive alerts when your rankings move up or down. Position tracking is just one of the many tools in their product suite.
In the end, if you feel you can’t handle SEO optimization on your own, look into hiring an SEO Agency who can devote staff and resources to the task. This will free up your time to focus on your many daily business tasks that aren’t so easily outsourced.